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Tangaroa Blue
Noble’s Pureau is proud to announce that we’re helping the Tangaroa Blue Ocean Care Society with one of their fundraising initiatives – selling reusable stainless steel water bottles to reduce plastic water bottle waste. We’ve provided a number of stainless steel bottles to Tangaroa Blue and will be donating the proceeds of the sales to their society.
But we need your help!
If you are thinking about purchasing a reusable water bottle, we’d like to encourage you to do so through Tangaroa Blue. Your purchase will help support Tangaroa Blue’s ongoing beach clean-up and education initiatives across Australia. The bottles are available for purchase here.
Founded by Richard and Heidi Taylor in 2004, Tangaroa Blue Ocean Care Society creates awareness of marine environmental and conservation issues through marine environmental science projects. They proactively participate in and organise projects that address some of the most wasteful, environmentally damaging and harmful marine conservation issues we face as a planet today.
We believe that this is a noble cause. Marine debris is a huge killer of sea mammals and birds every year. The less marine debris on our beaches, the better it is for Australia and the conservation of our oceans. Don’t forget that when the sea is affected by pollution, it inevitably ends up in the human food chain.
Please show your support of Tangaroa Blue by purchasing one of the bottles. Thanking you for supporting this worthy cause.
Posted by: Noble Beverages on 3 August 2010
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Today Tonight on fluoride
Today
Tonight
in Adelaide has run an excellent piece on fluoride in
our water supply. Interviewing several experts on the subject, it’s refreshing
to hear a counter-point to the usual “it’s good for your teeth” argument put up
by the Dental Association and government. You can search for the video here and
please remember that Noble’s Pureau is the only water in Australia that
guarantees that it is 100% free of any fluoride.
Posted by: Noble Beverages on 26 July 2010
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The danger of dehydration
The
New York Times
has written an excellent piece on keeping
hydrated during summer. While it’s winter down here in the Southern Hemisphere,
their points are still valid. In fact, during winter, dehydration can be even
more commonplace than summer. Why? Because it’s cold we don’t feel like
drinking as many liquids. But heated office environments and homes still make
us sweat, so replenishing those liquids is equally as important as in the
summer months. Just avoid sugary drinks. As the Times points out, a mere “150 calories of sugar, when consumed
in place of plain water, can increase your weight by 15 pounds in a year.” Sounds
like a good enough reason to drink water to us. And if you’re going for a warm
drink over these cold months, remember that Pureau is delicious when used in
your kettle for tea and coffee.
Posted by: Noble Beverages on 1 July 2010
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America's worst drinks
Men’s
Health
has released an incredible feature called “20 Worst
Drinks in America 2010.” The magazine says:
“Over the past 50 years or
so, we Americans have developed a severe drinking problem. We stopped making
our own iced teas and lemonades (recipe: water, lemon, sugar) and started
buying them in bottles or mixes, with ingredients like "high-fructose corn
syrup" and "ascorbic acid" on the labels. We stopped thinking of
a soda as a treat - akin to an ice cream or a candy bar - and started seeing it
as the equivalent of a glass of water, drinking two, three, four, or more a
day. (The average American now drinks about a gallon of soda a week!) Then we
stopped drinking water out of the tap and started demanding that it be
artificially flavored and put into bottled with the words "vitamin"
or "energy" stamped on their labels. And, in just the last decade or
so, many of us stopped brewing our own coffee and started buying things with
vaguely European names, like "mocha latte," or swapped out coffee
altogether for something called "energy drinks," which taste exactly
like what would happen if a crazed pastry chef hijacked a truckload of Smarties
and drove it into a battery acid factory.”
Indeed. Click on the link
and be prepare to be shocked. Companies truly are producing beverages like this
and, unfortunately, people are consuming them. Makes one thirsty for a glass of good
old-fashioned water!
Posted by: Noble Beverages on 25 May 2010
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Fluoride folly
Whether our city water supplies should be fluoridated is certainly
a contentious issue with many organisations like the Australian Dental
Association vocal advocates on the benefits of fluoridation. However, the
science is not so clear-cut. Writing in the Guardian
on the latest push in the UK to fluoridate water supplies, Ben Goldacre says:
“The reality is that anyone making any confident
statement on fluoride speaks way beyond the evidence. In 1999 the Department of
Health commissioned the centre for reviews and dissemination at York University
to do a systematic review of fluoridation and its effects on dental health.
Little new work has been done since. In the review, 3,200 research papers,
mostly of very poor quality, were unearthed. The ones that met the minimum
quality threshold suggested there was vaguely, possibly, around a 15% increase
in the number of children without dental caries in areas with fluoridated
water, but the studies generally couldn't exclude other explanations for the
variance. Of course, the big idea with fluoride in water is that it can reduce
social inequalities in dental health since everyone drinks it. But there isn't
much evidence on that either.”
What is clear to us at Noble Beverages is that people should
have a right to choose whether their water is fluoridated or not. However, in
Australia, we are not given this right to choose and local authorities
fluoridate our water supplies.
That’s why Noble’s Pureau removes all fluoride from our water.
Noble’s Pureau is the only water in Australia that guarantees that it is 100%
free of fluoride. We’re proud of this fact and proud that there is at least one
fluoride-free product on the market for people to purchase. It’s a pity that we’re
not given this choice at the tap.
Posted by: Noble Beverages on 22 April 2010
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